NWN Content
Animations
The content for NWN was developed based on insights from research, which identified the audience's preferred media and communication styles.
A total of five animations were created and tailored to each channel. Each animation followed the website's colour palette and incorporated background music and motion graphics in line with the brand guidelines.
- Each animation script was structured to ensure clear storytelling and smooth pacing.
- The characters were sourced from Freepik and colour-graded to match the visual identity of the website.
- A mood board was developed using visual references and research finds to guide the overall style and tone.
- All information presented in the videos was sourced from reliable references to ensure accuracy and credibility.
- The goal of the animations was to inform and engage the audience through short, clear, and visually compelling explainer videos.
P
D
F
PDFs were another communication format preferred by the audience. They followed the same character design and colour palette as the animations, ensuring visual consistency across all materials. The content was structured using clear sections and bullet points, making the information easy to scan and digest.
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Credits
- Characters – Stock characters from Freepik Storyset
- Video – Pixabay & Pexels
- Imagery – Unsplash & Pixabay
- Music – Pixabay Music
All assets used under their respective free license agreements.